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implementing the fashion dream:
dries van noten

Where fashion meets art... That was a university project.


— art direction;
— concept development;
— implementation of the new store concept;
— visual strategy.


To create a once-in-a-lifetime experiential high-end event for HNW & UHNW individuals.

initial goal

To transform SS 2019 collection into the offline boutique design.
To redesign the store completely, so the brand is unrecognizable.


We created a full design concept of the store, selected all components of the design and produced a full step-by-step redesigning and redecoration plan. Unfortunately, we cannot reveal more details due to confidentiality reasons.