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handling the shoe issue

Luxury Repair & Restoration Shoe Brand
[ NDA protected ]

motto

Rethinking luxury shoemaking

target audience

— ladies that appreciate their goold old pair of Valentino or Prada and are not ready to throw them away easily;

— ladies that cannot allow themselves to buy a new pair of luxury shoes but can afford restoration of the existing pair;

— wifes and girlfriends of gentlemen that love good shoes but never have time to properly take care of them.

services

— restructuring & redesigning the brand;
— creating a new identity;
— repositioning the company;
— redirecting the strategy;
— creating the brand story;
— creation of the business plan & strategy of growth and development.

initial goal

To reposition the brand bringing it up from the ‘middle’ segment to the high-end luxury.
TASK
— to make brand luxurious;
— to attract new audience.

execution

At first, we fully analyzed the existing brand, understood its strengths and weaknesses, did research on the target audience of the company and finally came up with a solution of how to escalate the brand to a high-end level. We fully changed the visual strategy of the company, did a couple of photoshoots with the new message and hit the digital spake with a new campaign targeting high-end individuals. We also pushed the brand into signing with already existing giants of the industry like Prada, Gucci, Tom Ford, etc.